Societe Generale Private Banking (Switzerland) SA

Societe Generale Private Banking was created at the beginning of 1999, following the merger of the Swiss private banking subsidiary of Société Générale, which had offices in Zurich, Geneva and Lugano, and the Zurich-based Ruegg Bank, established in 1922.

Switzerland – a country commendable for its Private Banking activity

A small country in the heart of Europe, Switzerland shows a remarkable political and social stability. The result is low inflation and a strong currency, which allows Switzerland to become a place of refuge in times of international tension. The country's neutrality – not a member of the European Community – has long been the reason for establishing the headquarters of a great number of international organizations there (UN, ILO, ICRC, etc.).

In Switzerland, banking activities go back to the 17th century when Geneva's bankers became the financiers of the Dutch Indian Company, the Royal Bank of England, etc. Swiss private banks specialize in the administration of private wealth, today's Private Banking. During the second half of the twentieth century, this business expanded considerably.

Today, assets under management for private investors in Switzerland comes to approximately one thousand billion Euros, thus representing 35% of total worldwide international holdings. In Switzerland's banking business, the customer enjoys the qualified multilingual education of the employees and can rely on their discretion and professionalism with regard to the administration and fiscal optimization of entrusted funds. Above all, the customer can satisfy his need for security from risks such as bankruptcy, war or political instability.

Today, Societe Generale Private Banking serves approximately 8,000 clients worldwide. As an expert partner in private banking, it offers the complete range of products and services of a private bank as well as access to a global network of specialists.

The main service is the personal support of private clients, although much more is provided in private banking than just professional investment advice. The foremost goal of Societe Generale Private Banking and its staff is to serve the client as a reliable and expert partner in all financial matters. The prerequisite to this type of partnership is mutual trust.

A crucial value is placed on the long-term commitment of officers as the core element in all successful collaborations to work out individual solutions. Fundamental to this partnership is strict confidentiality, to which Societe Generale Private Banking as a private bank feels particularly obligated.

The client advisors are familiar with individual portfolio relations and preferences and can translate them into efficient and successful investment strategies. In view of an integral approach, however, widely experienced specialists also take into account investment, fiscal and inheritance matters and thus can offer to their clients tailor-made and practical solutions.